Salesforce.org
Level the Playing Field

Salesforce, the world’s #1 cloud platform for business is now the world’s #1 cloud platform for nonprofits and educational institutions. My team was tasked with redesigning Salesforce.org to convey their mission and showcase the benefits of their platform. I was responsible for art direction, UX, visual design, and prototyping.

Salesforce.org home page
Salesforce.org home page mobile
Salesforce.org cards section sitting on an illustration of an explorer jumping across a waterfall
Saleforce.org graphic of volunteer woman
Salesforce.org nonprofits page
Salesforce.org higher ed page
Salesforce.org event card component Salesforce.org grid component mobile with icons
Salesforce.org get started page
Salesforce.org get started page mobile

Results

By creating an experience that helped site visitors get to relevant information more quickly, we were able to drive more business and help Salesforce help others.

Team: Cinzia Vargas, Ryan Parker, Andy VanderLinde, Ryan Bagwell, Tory Burgett, Brandon Groce, Dan Weber

200%

increase in trial sign ups

50%

increase in conversions on the homepage

33%

increase in session duration