Rockefeller Center
The Heart of New York

Rockefeller Center, one of the most renowned places in the world, was falling behind other New York City destinations in terms of modernity and revenue. So, in the midst of a massive brand overhaul, my team and I were called on to completely rethink their digital ecosystem by rebuilding it from the ground up and integrating their six different revenue streams into one cohesive experience. My roles included Design Direction, User Research, prototyping, and usability testing.