Organic Valley
Cooperative
& Collaborative

Organic Valley has a well-earned reputation as the standard bearers in ethical farming and all things organic. Despite their industry-leading practices, the Midwestern cooperative’s digital footprint was struggling to keep up with competitors in the space. I led a team in the Organic Valley’s website redesign—my role including UX, visual design, prototyping, and art direction.

Homepage desktop view
Freshly baked biscuits
Grassmilk product detail page
Grassmilk product detail page mobile views
Recipe page ingredients section
Recipe page instructions section
Organic Valley's Five reasons to eat organic
Mother holding son on a farm surrounded by cows Mobile screen showing a farmer carrying buckets before sunset
Find your farmer UI

Results

The new website is modern without losing Organic Valley’s home-grown charm. It’s a beautiful digital experience from first to final click. Better still, it drove results.

Team: Ryan Parker, Cinzia Vargas, Doug Brashear, Christine Vi, Dan Weber, John Trent

303%

increase in newsletter sign-ups

24%

improvement in bounce rate

10%

increase in product searches