Mockingbird
Let the Good
Times Roll

Mockingbird, a new, direct-to-consumer stroller company, came to us looking for, well, everything. From creating a new website to conceptualizing how to actually launch their product and beyond, they needed a way to make some noise in a crowded market. As the Design Director on the project, I led the team to success while tackling strategy, UX, visual design, and prototyping.

Mockingbird homepage on mobile
Stroller features section on mobile Baby in Mockingbird stroller looking happy
Mockingbird product page on desktop
Mockingbird product page on mobile
Mockingbird product page scrolled down on mobile
Mother and her daughter smiling and checking on baby in the stroller FAQs section on desktop
Welcome to parenthood section on desktop

Results

As a result of the experience my team and I created, Mockingbird launched to a staggering success. Earning features in Good Housekeeping and hitting sales goals in the first month, they were wheels-up from the get-go.

Team: Jason Pyo, Mike Mitov, Andy VanderLinde, Preston Straight, Gillian Goodman

$133K+

sold in first month of launch

Featured in

Good Housekeeping