Hilton Honors approached us about creating a website to fully realize their “Hilton Honors Experiences” brand. Previously a lackluster bidding and difficult-to-navigate digital experience, they needed a clean, emotive approach that built the sense of excitement and exclusivity they’d envisioned into brand. As the Design Director on the project, I helped my team make that dream a reality.
By the time we were finished, the Hilton Honors Experiences site was an experience in itself. As easy-to-use as it was impactful, it allowed Hilton Honors to truly own their new offering.
After shipping, this project was live for a year before Hilton tasked my team with adapting it to reflect their newly established design system. We worked with them to insure that no functionality was sacrificed and felt cohesive with their portfolio of online experiences.
Team: Joe Symoski, Michael Robbins, Andy VanderLinde, Andrey Morozov, Cinzia Vargas
increase in job applications
increase in session duration
increase in pages per session