2U, inc
Potential, Unlocked

When 2U, the technology giant dedicated to helping universities bring their degree programs online, came to us, they needed help. Supporting multiple lines of business, serving dozens of universities with different needs, and offering services ranging from digital product development to student success coaching, their brand was sprawlingly complex. What they needed was a simpler way to showcase their “why”, capable of telling that story all the way through.

2U homepage hero section
2U homepage mobile hero section
2U impact mobile screen Picture of person on laptop using a 2U experience
2U about desktop screen
2u about mobile screen
2U component library
2U teams desktop screen
2U graphic of employee coming out of a circle 2U filters for job listings
2U partners desktop screen
2U blog desktop screen
2U blog mobile screen

Results

The project led to an increase in job applications, session duration, and engagement on the website. The new design was more user-friendly, accessible, and provided a better overall experience for 2U’s visitors.

Team: Joe Symoski, Barney Kirby, Melayne Tullock, Allison Zuckerman, Sheree Santantonio, Preston Straight

79%

increase in job applications

52%

increase in session duration

50%

increase in pages per session